GOOD GOOD
·
DTC
Money
Customers
Product
Distribution
Watching
—
● LIVE
—
·
Last 30 days
·
Online Store only · Repspark excluded
May is pacing to
$863K
on the current run rate
— $13K ahead of plan
.
$501
K
▲ on pace
— MTD
QTD gross sales · through May 18
Q
2
· day
18
of
91
$501K
of
$4.89M
plan
The Read
—
Source:
2026 Budget
— quarterly split.
Daily Net Sales · 30 Days
Weekday
Weekend
What changed this week
Biggest moves · vs prior 7 days
01
Money
$833K
net · 30d
AOV $81
·
16.5% disc
Canary · Discount Pressure
57%
of revenue is on a discount code ·
16.5%
blended discount rate
48% of orders used a code.
Structural margin signal — worth a margin review if this stays above 50% next month.
Revenue by Day of Week
02
Customers
7,897
new ·
2,357
returning
5.4d to convert · median 1.0d
Returning Customer % · 8 Week Trend
DTC apparel benchmark:
30–40%
. We're below — lifecycle/email is the lever.
Weekly Net Sales · 8 Weeks
Trailing 8 weeks of Online Store revenue.
03
Product
What sold · 30d
Online Store · across all channels
Top Products
Category Mix
04
Distribution
How they found us
Last-session attribution · 30d
Channel Mix
05
Watching
Signals worth a second look
Anomalies · benchmarks · opportunities